Champions and Stakeholders

Why Am I Not Talking to the People Who Decide?

Whitney Stout, JD

Published on: 22/10/2026

Stakeholder mapping in customer success starts after the signature. The four people whose agreement an account needs, and what each one needs first.

Customer SuccessChampions and Stakeholders

Whitney Stout, JD

Published on: 16/10/2026

A single-threaded deal lives in one person's head, so one departure can end it. Why sellers build them anyway, and a three-question pipeline audit.

Customer SuccessChampions and Stakeholders