SDR · BDR

For BDRs and SDRs doing cold outbound outreach

Prospecting, the SDR's part, starts with why a cold message so often gets a no the same afternoon. Then it turns to who at a company feels the problem and who can approve fixing it, and to the events that make this the right or wrong quarter to write.

The kit: Find Who Can Say Yes The posts

Posts for prospecting

Every post answers one question you'd type into a search bar.

Prospecting and Timing Pipeline Cold-Call Rejection SDR Careers

The kit, and the five moments it's built for

Every tool is a form, a scorer, a checklist, or a reference you use with each prospect.

For BDRs and SDRs

Find Who Can Say Yes

Eleven tools for finding the person who can actually say yes: what to look for in a company, who to prioritize, and how to interpret the replies you get along the way.

$27 · you choose the priceGet the kit

01When you're assigned a new company
02When one person keeps replying but nothing moves
03When a no comes back before you finish the pitch
04When you need help prioritizing your week
05When you book the meeting

In the book

Part 1: Prospecting

The chapters follow one account. Part 1 is the SDR's stage of it.

On Amazon

1Why Prospects Say “Not Interested” Right Away
2How to Find the Decision Maker before Outreach
3Trigger Events and Why Timing Matters in Sales
4When a Prospect Says No or Ghosts You
5The SDR to AE Handoff

Founder

Whitney Stout, JD

Founder of Think Shift Lead™ and creator of the DANCE System™. She holds a J.D. and worked as a trial attorney before moving into change management and technology rollouts for legal teams in large multinational firms. Her work has also included strategic operations in higher education.

Consulting·LinkedIn·TEDx talk

THINK · SHIFT · LEAD