Change the SaaS

Change management and stakeholder alignment essentials for SaaS SDRs, BDRs, AEs, and CSMs

Posts, kits, and a book for the people who have to move a deal or an account that stalled.

Are you an…

Whitney Stout

Founder

Whitney Stout, JD

Founder of Think Shift Lead™ and creator of the DANCE System™. She holds a J.D. and worked as a trial attorney before moving into change management and technology rollouts for legal teams in large multinational firms. Her work has also included strategic operations in higher education.

Kits, the DANCE System license, the book, and consulting

Every tool in the kits is a form, a scorer, a checklist, or a reference you use on a live account. Not a course.

For BDRs and SDRs

Find Who Can Say Yes

Eleven tools for finding the person who can actually say yes: what to look for in a company, who to prioritize, and how to interpret the replies you get along the way.

$27 · you choose the priceGet the kit
For CSMs and AEs

Unstick the Account

Twelve tools to work out who a stalled account is waiting on, what's holding them back, and what they need to move forward.

$47 · you choose the priceGet the kit

Both kits are built on it

The DANCE System™

A communication system for creating stability while a change is under way.

Individual license · $197

See licensing
The book

Change the SaaS

Follows one account through all three seats, SDR to AE to CSM, to the renewal. Thirteen worksheets in the back, ready to copy into your account record.

Kindle · paperbackOn Amazon
Founders · new sales leads

Consulting

If you're a founder handling customer success yourself, or the sales lead who inherited it, I take on async consulting engagements. The details are on the consulting page.

Async · temporary fractionalConsulting page

Latest

How Do I Find Out Who Can Say Yes before I Pitch Anyone?

How Do I Find Out Who Can Say Yes before I Pitch Anyone?

How Do I Find Out Who Can Say Yes before I Pitch Anyone?Whitney Stout, JD
Published on: 06/11/2026

How to find the decision maker before outreach: use public sources to trace who owns the budget, who owns the problem, and who bought similar tools.

SDR and BDRProspecting and Timing
What Do I Do when My Champion Leaves in the Middle of a Deal?

What Do I Do when My Champion Leaves in the Middle of a Deal?

What Do I Do when My Champion Leaves in the Middle of a Deal?Whitney Stout, JD
Published on: 05/11/2026

Your champion left mid-deal. What to do in the first 48 hours and first week, how to approach the successor, and how to tell if the deal is still alive.

Customer SuccessChampions and Stakeholders
What Do I Do when I Stop Believing in the Product I'm Selling?

What Do I Do when I Stop Believing in the Product I'm Selling?

What Do I Do when I Stop Believing in the Product I'm Selling?Whitney Stout, JD
Published on: 04/11/2026

When you stop believing in the product you sell, find what broke: the product, your target list, or the messaging. Each one calls for a different move.

SDR and BDRSDR Careers
How Do I Prepare a Customer for Their First Software Training?

How Do I Prepare a Customer for Their First Software Training?

How Do I Prepare a Customer for Their First Software Training?Whitney Stout, JD
Published on: 03/11/2026

Before the first software training, settle scope: what the tool replaces, what stays the same, and who decides the daily workflow. A five-answer checklist.

Customer SuccessCustomer Adoption